A sample of in-depth psychological research

niche buyer of OG services,

based on the "PersonaMatrix" method of psychological marketing

According to the results of the "Person. What is my personality type" can assume the following characteristics of a typical customer.

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1. Basic psychological structures of a typical client.

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The client has 3 components in his psychological structure: schizoid, depressive and hysteroid. 

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Depending on the state of mental and stress load, his psyche can vary from a developed neurotic state through stable to psychotic. Read below for a detailed description of the psychological states of a typical client.

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Based on the results of the test, it can be concluded that the product offered by OG is aimed at the client with the following features of the psyche: 

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A. Stable condition of the client.

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    Cleint is in a state of neurotic mental organization: stable, balanced, calm. 

    The client is mature enough, with the prospect of growing psychological maturity by another 30 percent.

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A.1. Distribution of psychological structures of the client (as is, percentages):

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• Schizoid — 45%

• Depressed — 33%

• Isteroid — 22%

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A.2. Description of the psychological portrait of the client in the mode of a stable psycho-emotional state:

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    A person, a typical client, is characterized by deep inner consciousness and intellectualization of inner mental manifestations. She has a developed inner life, rich in interests and hobbies, to which she feels a significant attachment. At the same time, such a person may experience difficulties in creating and maintaining close interpersonal relationships due to his tendency to emotional isolation and preference for solitude over active social interaction.

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    The psychoemotional aspect is characterized by a slight tendency to experience negative emotions, such as sadness, hopelessness, and low self-esteem, which may manifest in a decrease in vital activity and a loss of interest in usual pleasures. This, in turn, can complicate motivation to achieve goals and require emotional support from the environment.

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    At the same time, there is also a need for attention and recognition from others, which can be expressed through theatrical behavior and a desire to be the center of attention. This need can lead to conflicts due to the discrepancy between the desired level of attention and what the person actually receives, as well as cause emotional vulnerability.

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    In working with such a person, it is important to focus on supporting and developing his ability to self-regulate emotions, as well as improving social interaction skills. It can also be helpful to promote awareness and satisfaction of her need for attention and recognition in healthy and adaptive ways, which will help reduce conflicts and increase the overall level of life satisfaction.

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B. The most positive mental state of the client.

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    According to the results of assimilation of the psychological and corrective product of Oleksandra G., the structure of the client's psyche can change in a more socially adaptive direction. 

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B.1. Distribution of the client's psychological structures (percentages):

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    In the mode of reducing stress and developing maturity, the schizoid (psychic core) and depressive (compensation) component will develop more. The steroid component, which developed at an early age, as an adaptation to the toxic surrounding (family) environment will decrease.

• Schizoid — 60%

• Depressed — 40%

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B.2. Description of the psychological portrait of the client in the case of improvement in the psycho-emotional state:

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    This person is distinguished by a developed inner world and the ability for intense self-reflection. She has mature interests and hobbies that not only enrich her inner life, but also become a source of personal growth and self-expression. Love of solitude is not an obstacle for her to socialize; on the contrary, it can be evidence of a conscious choice, when social contacts are built around common interests and values.

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    A slight tendency toward emotional detachment indicates a person's ability to maintain a certain distance when necessary, but at the same time remain open to sharing their passions and achievements with others. This indicates a high level of self-awareness and self-sufficiency.

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    A person shows a wide range of emotions, which is a sign of emotional maturity and the ability to adequately respond to various life situations. The ability to experience both positive and negative emotions, without significant losses in vital energy or motivation, indicates the stability of her psycho-emotional state. Mood swings and the need for support are satisfied through professional contacts and communication with loved ones, which emphasizes the importance of stable and harmonious relationships in her life.

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    Thus, before us is a personality that combines a deep inner world with the ability to adapt and emotional flexibility. She knows how to find a balance between the need for solitude and the desire to share a part of her inner world with others, while maintaining emotional stability and openness to new experiences.

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C. The most negative state of the client's psyche.

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    In addition to the stable mental state of a typical client, specified in section A, a typical client of Oleksandra G. service may be a maladaptive client, the structure of the client's psyche may change in a less socially adaptive direction. Also, a decrease in the level of adaptation can occur due to retraumatization or deterioration of stable structural introjects of the psyche as a result of practice, as well as due to increased stress and toxicity of the environment.

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C.1. Distribution of the client's psychological structures (percentages):

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In the case of retraumatization, increased stress from an external toxic environment, internal conflicts of the psyche, or illness, the steroid component of the character will manifest itself.

• Schizoid — 35%

• Depressed — 25%

• Isteroid - 40%

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C.2. Description of the psychological portrait of the client in case of deterioration of the psycho-emotional state:

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    The client exhibits significant hysterical personality traits characterized by a need for brightness and attention, especially from the opposite sex. Such manifestations can be a way to compensate for an inner emotional void or low self-esteem, where recognition and attention from others serve as a means of increasing one's own value in one's own eyes.

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    However, despite the external desire to establish connections, the individual has a tendency to avoid emotional contacts and distance himself in social interactions. This may indicate a defense mechanism that arose as a reaction to a previous experience of pain or disappointment in interpersonal relationships. Such inner detachment from social contacts allows you to avoid a deep emotional connection, reducing the risk of being hurt.

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    A superficial desire for sexualized contact, which does not develop into a desire to form a close relationship, may indicate caution in choosing emotional intimacy or distrust in the possibility of true intimacy without losing personal independence or identity.

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    Working with such a person in a psychotherapeutic context could include the following aspects:

• Development of strategies to increase self-esteem and self-acceptance, independent of external attention.

• Exploring the roots of emotional detachment and developing strategies for safely establishing emotional intimacy.

• Developing effective communication skills and expressing one's own needs and desires without avoidance or formalism.

• An important aspect of therapy would also be to provide the client with space to explore and express their true emotions and needs in a safe and accepting environment where they can learn to form strong and meaningful relationships.

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2. Strategy of marketing activity with a typical client:

Here are some ideas that might be useful in the context of promoting psychological services to the typical client audience identified in Chapter 1:

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1.     Content That Promotes Self-Discovery: Develop a blog or video series that explores topics of self-discovery, intellectual and emotional growth in depth. Focus on how you can develop your inner life while maintaining balance in your interpersonal relationships.

2.     Hobbies and Interests Workshops and Masterclasses: Offer specialized sessions that incorporate a psychological approach to the development of a person's hobbies and interests. These can be master classes in art, writing or any other activity that promotes self-expression.

3.     Fostering Social Interaction through Online Communities: Create a safe online discussion space where customers can share thoughts and ideas about their interests in a relaxed environment, promoting increased social engagement.

4.     Personalized Sessions with a Psychologist: Offer personalized consultations, where special attention is paid to an individual approach in working with emotional experiences and needs for attention and recognition.

5.     Exclusive Building Closeness Webinars: Host webinars or online workshops covering ways to overcome barriers to building and maintaining close relationships, with an emphasis on maintaining personal space.

6.     Social Media Marketing with an Emphasis on Individuality: Use social media platforms to distribute content that reflects an understanding of the deeper aspects of the individual. These can be quotes, infographics or short videos.

7.     Theme Group Sessions: Organize group sessions on self-esteem and emotional self-regulation, where participants can share their experiences and learn from each other.

8.     Interest Partnerships Programs: Create a program where customers can find like-minded people to spend time together, share interests, or work together on projects.

9.     E-Books and Guides: Provide customers with access to e-books and guides on self-development, emotional well-being and improving social skills.

10. Find Your Voice Campaign: Launch a marketing campaign that inspires potential customers to express themselves through various forms of creativity, emphasizing the importance of attention and recognition in healthy and productive ways.