In today's world, where market battles go beyond simple competition between products, the key to the survival and prosperity of a product, service or brand is its ability to effectively position itself in the mind of the consumer. It has long been no news that today's consumers are looking not just for a product or service, but for the value and meaning these products can bring to their lives. Therefore, product positioning has become a decisive factor for success in the market, which requires product owners to understand their target audience and be able to speak with them not only in one language, but also in the conditions of one psycho-emotional state.
    Responding to these challenges, the company Opulentia SC presents the product "PersonaMatrix" - an innovative positioning technique based on fundamental psychological research. "PersonaMatrix" gives brands access to psychological insights, allowing not only to distinguish niche consumers, but also to deeply understand their needs, desires and values. This technique is the culmination of years of research, summarized in the books "Character Types and Elements" and "Matrix of Humanity", and tested through the development of the psychological test "Person. What is my personality type?', which became the basis for developing personalized marketing strategies.
    In this introductory part, we offer an introduction to the world of PersonaMatrix, a technique that transforms approaches to marketing positioning from the traditional 4P strategy to a modern approach focused on the psychological needs and values ​​of the consumer. We will see how "PersonaMatrix" helps businesses not only to find their place in the market, but also to build strong, emotionally charged connections with their audience, ensuring sustainable growth and development.
    The "Test Persona" technique, traditional for IT and the digital market, not only segments the market, going beyond the simple analysis of demographics and behavior, but also creates an image of the ideal buyer, which includes not only basic characteristics, but also deep psychological motives, needs and expectations. This approach allows you to personalize your marketing strategies, ensuring higher advertising effectiveness and improving interaction with customers at all levels of communication. The advantages of the Persona Test technique include the ability to accurately predict customer behavior and adapt a product or service to their individual expectations. Thus, taking into account the characteristics of each persona, you can develop targeted offers that not only meet the needs of consumers, but also evoke strong emotional responses in them, strengthening brand loyalty. This technique also promotes more effective sales through personal communication and allows companies to build communication with consumers on a deeper, personal level, which significantly increases conversion and customer satisfaction. Thanks to the Persona Test, marketing becomes not just an art of persuasion, but an exact science of understanding and satisfying deep human needs, changing the way brands interact with their customers. Using this technique not only increases sales, but also improves the overall perception of the brand or product in the market, creating a long-term relationship with your audience.
    Instead, the methodology of the PersonaMatrix project proposed by us goes to a much deeper level of psychological marketing, going beyond even such a method as the Persona Test.
    The main advantage of "PersonaMatrix" is that it is based on deep psychoanalytical principles and approaches, which allows not only to identify, but also to understand in detail the psychology of target consumers. This method takes into account not only behavioral characteristics, but also deep psychoanalytic factors, such as character types according to Z. by Freud, archetypes of the collective unconscious according to K. Jung and methods of meeting psychological needs according to Gestalt therapy.
    "PersonaMatrix" allows you to predict with great accuracy the reactions and behavior of consumers, based on the understanding of their basic "pains" and motivations. Using this approach, it is possible to formulate maximally personalized, deep and emotionally charged offers and connections with customers, which, in turn, contributes to increasing customer loyalty and satisfaction.